A Heart for Children

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A Heart for Children

“Ein Herz für Kinder” (A Heart for Children): The major aid organization from BILD

It started in 1978 when Axel Springer heard on the radio that nearly 1,500 children in Germany lose their lives in traffic accidents every year. The publisher decided to act and set up “Ein Herz für Kinder” (A Heart for Children).

The BILD’s major aid organization was initially occupied with the safety of children in traffic, today this has been extended to include aid in fields such as education, health, fighting poverty and environmental protection.

The big “Ein Herz für Kinder” Charity Donation Gala in December 2013 collected a total of nearly 16.4 million euros for charitable projects.