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Corporate Strategy

Axel Springer’s strategic priorities are: market leadership in its German-language core business, as well as the internationalization and the digitization of its core business. We are a leading integrated multimedia company in Europe, offering a considerable number of print and digital media..

Market leadership in the German-language core business

Axel Springer is strengthening its leading market position in its German-language core business through the exploitation of new potential sources of revenue. With a multitude of new titles such as, for example, TV DIGITAL or WELT KOMPAKT, the company has demonstrated that creative publishing strategies can be successful even in a diffi- cult economic environment.

Internationalization of core business

The rapidly growing markets in Eastern Europe are particularly in the focus of internationalization. Depending on the regional market situation, new titles are being established or bought up, licenses acquired or also awarded. Existing brands and concepts are being specifically directed towards international target markets.

Digitization of core business

Axel Springer has taken up the challenges associated with digitization and changes in media use and has further developed its business models accordingly. The digitization strategy orients itself to three core competences of the company:Content and brands:

• Axel Springer is transferring existing print brands and content into digital distribution channels and acquiring online brands.
• Marketing: The development of online marketing ensures that Axel Springer continues to grow profitably with the market of online advertising.
• Classified advertising and marketplaces: Axel Springer is developing its own portals and holdings in the online classifieds market and in the marketplaces.

“The Internet is not a future hope for Axel Springer, but real business. Through digitization a new dimension in the development of the company will be achieved.” Mathias Döpfner, 2008