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• Corporate Portrait and Video
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• Responsibility / Sustainability Report 2009
  • Our Objectives
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  • Responsibility as a Media Company
    • Independence of Journalism
    • Product Responsibility
    • Promotion of Young Journalists and Media Skills
    • Commitment to the Interests of Media
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Product responsibility

By product responsibility Axel Springer AG refers to the responsibility that the company takes with regard to its media products. This consists first and foremost of:

• journalistic independence
   
  
• care in the treatment of sources
   
  
• the distinction between advertising and editorial copy
   
  
• the code of conduct of the advertising industry
   
  
• youth media protection   
   
  
• data protection and the security of digital information systems using WELT ONLINE as an example
     
  
• the safeguarding of social and environmental standards along the wood, pulp, paper, printing and recycling chain as well as in the procurement of advertising media
    
  
• compliance with justice and the law