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Tracing Imports

Maps with red dots / New project film

Pilot project documents origin of timber on the Internet - Critical accompaniment by Greenpeace Russia

A film documents innovative options to follow the origin of wood from forests in Russia to the production of printing paper in Finnland.

The internet site www.upm-kymmene.com/traceit shows how UPM-Kymmene, a modern paper producing company in Finland, carries out its wood sourcing operations in Russia. The site is the result of cooperation with leading German and UK partners; Axel Springer, Otto and the Guardian Media Group.

The site is the continuation and development of a United Nations award winning project that aims to increase transparency in the paper supply chain. The new site contains features such as:

• Stakeholder video clips from Greenpeace, Russian Ministry of Natural Resources and the auditor Det Norske Veritas. These video clips provide views on the current situation in Russia, how UPM is performing and ideas on how to improve wood sourcing operations
• Flash presentations showing the path of a log from the Russian forest to the magazine shelf, and UPM's specialist carrying out a supplier audit in Russia
• An interactive TraceIT mapping system where you can click on the map to see real photos and logging site information from audits carried out in Russia

The process to develop the traceIT site has provided a valuable forum for a wide range of stakeholders to openly give feedback on how UPM operates. As a result, all of the participants have developed a greater understanding of the issues involved in ensuring sustainable and legal wood supply from Russia.