zanox: Performance-based Online Marketing

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zanox: Performance-based Online Marketing worldwide

With a majority holding in zanox, Axel Springer has a leading service provider of performance-based online marketing in its portfolio.

zanox offers solutions for the effective marketing of products and services on the Internet. The essence of its offering is a rapidly growing worldwide network of more than one million sales partners.

Logo zanox

Besides affiliate marketing its range of services also encompasses e-mail marketing and customer loyalty programs. Through its eprofessional subsidiary, zanox is also a leader in the search engine management sector. eprofessional makes sure its customers‘ products and services receive the highest levels of visibility in search engines. zanox partners are provided with comprehensive service, market-leading technology and an international sales network all through a single account.

More than 2,000 reputed international companies from almost every sector benefit from zanox technology and knowledge. The company already has offices in Amsterdam, Berlin, London, Madrid, Milan, New York, Paris, Shanghai, Stockholm, Warsaw and Zürich.

zanox-Business model

zanox has at its disposal a comprehensive service for the industry-specific marketing of products and services in all of the important online channels. The company plays the part of independent service provider between advertisers and sales partners on the Internet (“publishers”). Publishers earn money for every successful transaction completed by advertisers on a commission basis.

Advertising companies use zanox for retailing

Advertisers can position their products and offers on the zanox platform and allow publishers to advertise them. The presentation and communication of products by publishers is through text links, advertising banners or online videos. zanox provides the infrastructure, the tracking and the individual service for this as well as paying the commissions. These activities give companies new sales and marketing opportunities on a global scale.

Sales partners broker performance-based products and offers

The sales partners in the publisher network advertise and broker advertisers‘ products and offerings to potential final customers. The publishers display advertising materials, for example on their web pages or in their e-mails. The publishers participate in the success of each completed transaction through commissions – for example for the sale of a product or registration for a newsletter.