„BILD Tickets”: Sales of tickets for events on BILD.de in cooperation with DEAG




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17.10.13

„BILD Tickets”: Sales of tickets for events on BILD.de in cooperation with DEAG

To press release overview

Launch of the new online ticket sales for events is Friday, October 18th, 2013, / More than 1.000 concerts on offer at www.tickets.bild.de

The DEAG Deutsche Entertainment AG, Ticketmaster and BILD.de conclude a marketing cooperation agreement in online ticketing.

BILD.de, Germany's largest news and entertainment portal, offers its 14 million users the opportunity to buy their tickets quickly and easily from October 18th, 2013, at tickets.bild.de. The cooperation agreement between DEAG/Ticketmaster, and BILD.de includes exclusive advance ticket sales and quotas for certain concerts. The world's largest ticket marketer, Ticketmaster, will take over the entire sales transaction process. BILD will provide advertising space as part of the partnership. The current range of events available from "BILD Tickets" comprises over 1.000 musical events as well as current highlights from family entertainment, culture, and sport.

Thus from 9.00 am on Friday, October 18th, 2013, advance tickets for the David Garrett Crossover Tour in Autumn 2014 as well as five open-air events featuring Andreas Gabalier will be available exclusively tickets.bild.de.

„In addition to our movie and music streaming offers, 'BILD tickets' allows us to supplement our all-round service in the field of entertainment on BILD.de. Users can now quickly and easily buy tickets for events and this is combined with many exclusive benefits", says Donata Hopfen, managing director of BILD KG.

„As a result of the high reach of Germany's biggest news and entertainment portal, the marketing partnership with BILD.de can help us to further increase the demand for DEAG events and the attractiveness of our artists and thereby also increase the number of tickets sold through Ticketmaster", says Prof. Peter L.H. Schwenkow, CEO of DEAG.

About DEAG:

DEAG Deutsche Entertainment AG is a leading provider of live entertainment and the largest organizer of high-margin classical events in Europe.

With more than 20 affiliates in Germany, Great Britain, Austria, and Switzerland, DEAG stages more than 1,500 events per year in the fields of family entertainment, rock/pop, classical and German music, selling well over 3.5 million tickets.

As an integrated Entertainment Content Company, DEAG covers all aspects of the value chain by implementing a comprehensive 360 degree approach. DEAG shares are listed in the Prime Standard segment of the Frankfurt Stock Exchange.

About BILD.de:

BILD.de is Germany's biggest news and entertainment portal with a reach of 14.22 million unique users (AGOF internet facts 2013-08) and with 256,093,499 visits, of which 78,400,594 are from mobile devices using apps (IVW September 2013).

About Ticketmaster:

Ticketmaster is part of Live Nation Entertainment Inc., the largest live entertainment company in the world. Along with Ticketmaster, whose web pages are among the world's most visited e-commerce-sites handling more than 119 million visitors, the Live Nation network is a leading provider of entertainment marketing solutions for over 200 million consumers worldwide.

Press contact:

BILD  
Charlotte Rybak
Tel.: +49 30 25 91-7 76 23
charlotte.rybak@axelspringer.de

DEAG
Axel Mühlhaus
Edicto GmbH
Tel.: +49 69 90 550-552
E-Mail: deag@edicto.de