60,000 Euros prize money for the winners
Following the successful establishment of the 1414-reader reporters, BILD is now calling upon all its readers, advertising agencies, students and creative people for the first time under the motto “BILD dir deine Werbung” (Build your advertisement) to create advertisements for BILD. From 17 February 2009 all campaign ideas can be uploaded directly to the BILD.de website. The best suggestions for newspaper or billboard advertisements will be put into practice professionally by BILD over the next few months - with the winners receiving prize money totaling 60,000 Euros.
The principle of this so-called "User Generated Advertising" is conceivably simple: Anyone is eligible to present their ideas to BILD and thereby participate in the competition for creative thinkers. Whether private persons, artists, students or professional advertisers – there are no restrictions. Works sent in will be appraised by a jury made up of top-class advertising professionals such as Jean Remy von Matt, Amir Kassaei and Sebastian Turner as well as experts from the BILD main editorial office and publishing house management. The three best ideas respectively for print/poster and TV/movie theater spot will be chosen and put into practice by next year at the latest. The winners of a category will receive a fee for their work: for 1st place 15,000 Euros, for 2nd place 10,000 Euros and for 3rd place 5000 Euros. Conditions for entry can be downloaded at www.bild.de or www.bilddirdeinewerbung.de.
BILD editor-in-chief Kai Diekmann on his idea: "Following on from our great success with reader reporters, we are now offering the next opportunity for people to get involved in BILD. This is the democracy of creativity! Anyone can join in, every idea counts. This initiative is of course not designed to make all of our advertising people unemployed ‑ however we hope that our readers come up with brilliant and creative ideas. And as a beautiful side effect: Readers occupy themselves even more strongly with the BILD brand.”
Since introducing reader reporters in July 2006, more than 400,000 readers’ photos have been sent in. BILD has printed 9571 of these photos to date and rewarded its reader reporters with fees of more than 1.7 million Euros. 956 reader reporter stories became lead stories in the national newspaper or in regional editions. Senders receive a fee of 500 Euros for a photograph published in the national edition of BILD, 100 Euros for a regionally published photo. If BILD sells on a photo or a video, reader reporters receive 50 percent of the fee. Since December 2008 BILD has also rewarded the best video of the week with 1000 Euros.