“Super analog”: Axel Springer brings DIE DAME back to newsstands on 2 March 2017




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27.02.17

“Super analog”: Axel Springer brings DIE DAME back to newsstands on 2 March 2017

To press release overview

Revival of the style-setting classic from the 1920s / Now available as a magazine or as a collectors’ edition in book format / Publisher is Christian Boros / Contributors include Maxim Biller, Helene Hegemann, Antonia Baum, Mara Delius, Martin Eder, Margit J. Mayer, Ronja von Rönne, Lydia and Andreas Rosenfelder, Thomas Ruff / Second edition to appear in fall 2017

+++ Further information including video interviews about DIE DAME are provided in the Axel Springer inside.app via: axelspringer.de/inside_app +++

Cover of DIE DAME issue 1/2017
© Axel Springer SE

Axel Springer is bringing DIE DAME (“the lady”) back to newsstands beginning Thursday, 2 March 2017. As an “illustrated fashion magazine”, DIE DAME was issued by Berlin’s Ullstein publishing house between 1912 and 1937, and it targeted the extravagant, emancipated women – particularly visible in vibrant Berlin – and all those who adopted their lifestyle. It is with this aspiration in mind that Axel Springer Mediahouse Berlin is reissuing DIE DAME in 2017. Publisher is art collector and entrepreneur Christian Boros, while Lena Bergmann is heading up the editorial side.

Publisher Christian Boros: “DIE DAME is neither retro nor a classic women’s magazine, but rather an analog exclamation point in the digital present. We believe in the relevance of a super-analog publication. In the sensuality of fine paper. In the elegance of the medium. And in the magazine as an experience, not just something to flick through or click on.”

© Axel Springer SE

Managing editor Lena Bergmann: “Digging through the old issues, thinking about how to translate formats to the present day – that was fascinating. Especially because then as now existed a feminine shaped feuilleton section – strong female writers who dive into this changing world and report on what’s happening.”

DIE DAME appears in a new setting over 292 pages, with participation from prestigious writers, photographers and art editors. Art photographer Thomas Ruff takes historic portraits from old Hollywood with which actors would apply for film roles, digitally superimposes their reverse sides, usually affixed with a notice, and from this he developed the title image and picture sequences in the magazine. Writer Maxim Biller contributes the short story “Das falsche Spiel der Margarete Bloch” (“The Double-Cross of Margarete Bloch”), while Martin Eder – noted for his watercolors of women – paints a series of men images in DIE DAME. Margit J. Mayer, style expert and former Editor-in-Chief of “Harper's Bazaar”, talks to professor of aesthetics Bazon Brock about the lady as a social figure. Andreas Rosenfelder, head of culture coverage for WeltN24, writes together with his wife Lydia Rosenfelder a “New German Dream Story“ (“Neue Deutsche Traumnovelle”) inspired by Arthur Schnitzler’s famous novella, initially serialized in DIE DAME in 1925. Also to be found in the magazine are WELT writer Ronja von Rönne on couples ageing together, and an essay by Mara Delius, head of Literarische Welt, on the car as a place of desire. Writer and filmmaker Helene Hegemann considers female forms of self-determination while writer Antonia Baum offers her thoughts on breast-feeding. They appear alongside fashion spreads photographed by Philip Gay, Bela Borsodi, Ronald Dick and Antje Peters.

Petra Kalb, Managing Director of Axel Springer Mediahouse Berlin: “For years now at Axel Springer we’ve been fascinated by the idea of redefining the magazine avant-garde of the 1920s in the present day. It’s wonderful to see that DIE DAME isn’t just a project that’s close to our hearts. The response from advertising customers has been overwhelming.”

DIE DAME was published between 1912 and 1937 by the liberal Ullstein publishing house. After Ullstein was expropriated by the Nazis, DIE DAME was issued by the “Deutscher Verlag” until 1943, and largely forgotten after the war. In the 1920s, though, DIE DAME was an outstanding, free-thinking publication with contributions from world-renowned writers and artists such as Kurt Tucholsky, Joachim Ringelnatz, Bertolt Brecht, George Grosz and Tamara de Lempicka.

DIE DAME is available from Thursday, 2 March 2017 as a high-quality magazine with a print run of 50,000 copies at a cover price of 15 euros, as well as a collectors’ Edition, a bound book at 49 euros. The second issue will appear in fall 2017.

inside.app about DIE DAME

In the inside.app protagonists like Christian Boros, Petra Kalb and Lena Bergmann tell more about the revival of DIE DAME.

Press contact:
Friedrich Kabler

Tel: +49 30 2591 77625