"International Paid Content Summit" in Berlin: Axel Springer invites leading media companies to international summit meeting




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14.02.14

"International Paid Content Summit" in Berlin: Axel Springer invites leading media companies to international summit meeting

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Axel Springer is the initiator and host of the first Paid Content Summit: On Thursday, 13th and Friday, 14th February 2014, a total of thirteen leading media companies from other European countries and the United States, all offering paid journalistic content, met for a two-day congress in Berlin's Axel Springer Building. Managing directors and editors-in-chief of the publishing houses, including, alongside BILD and DIE WELT, companies such as „Wall Street Journal“, „The Sun“ and „Financial Times“, presented their experience and future prospects for their paid content services in panel discussions and workshops. For the 50 participants, the first day of the Congress focused on a review and analysis of the different models and their success factors; on the second day workshops were held on the topics of editing, publishing, marketing and customer processes.

Mathias Döpfner, Chief Executive Officer of Axel Springer SE, welcomed the participants and emphasized: "Independently and critically researched journalism will only be possible in the digital world if it is financially not entirely dependent on advertising. For this reason, successful payment models are as well in the interest of readers."

Donata Hopfen, host and Managing Director of BILD KG: "This summit of international publishing houses offering paid journalistic content makes it possible for the first time for us to have a comprehensive and common exchange of experiences, providing a wealth of impulses for the further development of our own services. We are delighted that so many other media companies accepted our invitation."

The media brands participating in the first "International Paid Content Summit" were: Aftonbladet (Sweden), Aftenposten (Norway), BILD (Germany), DIE WELT (Germany), Financial Times (UK), Alma Media / Finnish Business Media Kauppalehti (Finland), Hürriyet (Turkey), JP/Politikens Hus / Ekstra Bladet (Denmark), Le Monde (France), News Corp / Wall Street Journal (USA), News UK / The Sun, The Times & The Sunday Times (UK), RCS Media Group / Corriere della Sera, Gazzetta dello Sport (Italy), Unidad Editorial, S.A. / El Mundo & Marca (Spain).

Online Clip for your coverage: Download or YouTube: http://youtu.be/_JLjzNWN1Q0). Contact for video content: +40 (0) 30 / 2591-79252.

Press Contact Axel Springer SE: Sandra Petersen
Tel: +49 30 2591 77613