"watchmi - Personal TV from TV DIGITAL" expands its offering




  • zoom+
  • zoom-

31.05.10

"watchmi - Personal TV from TV DIGITAL" expands its offering

To press release overview

Online videos added/ Automatic integration of BILD.de "topic channels" / New opportunities for advertising customers

The personalized TV service "watchmi – Personal TV from TV DIGITAL" is expanding its offering. In the future, users will have the option of adding Internet videos to their personal TV channels. Now that they can integrate online content, users will be able to create their own TV channels with the best of traditional television and Internet videos. By this means, Axel Springer is transforming watchmi from a "self-learning" hard-drive recorder to a personalized, cross-media TV service.

Effective immediately, moreover, users can also access the "topic channels" of BILD.de via watchmi. Those videos are automatically added to the TV broadcaster list, where they are assigned individual channel numbers alongside traditional TV channels.

The personalized TV service will provide even more options to advertising customers in the future. Instead of just advertising spots and banners, watchmi allows them to run personalized videos and short films that are tailored to the user's channel profile, which will allow them to reach their target groups in an optimal manner.

About "watchmi - Personal TV from TV DIGITAL":

watchmi learns the TV preferences of its users exactly because it combines the recommendation logic developed by the Philips subsidiary APRICO Solutions over more than ten years of research with the extensive program data prepared by the TV DIGITAL editorial staff. Thus, watchmi quickly produces personalized, self-learning TV channels that are assembled automatically from the overall program offering, in addition to the traditional programs of TV broadcasters. Besides reflecting the personal preferences and TV viewing habits of users, these TV channels are continually updated and can be supplemented with additional suggestions. An installed TV card is needed to use watchmi. watchmi is available in the download gallery of the Windows Media Center and also at www.watchmi.tv. watchmi runs on all new 64-bit operating system versions of Microsoft Vista and Windows 7.

Press contact: Christian Garrels
Tel: +49 30 2591 77651