AUTO BILD ALLRAD for modern adventurers: New lifestyle reports add to our variety of 4x4 topics




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09.07.10

AUTO BILD ALLRAD for modern adventurers: New lifestyle reports add to our variety of 4x4 topics

To press release overview

AUTO BILD ALLRAD, Europe's largest all-terrain vehicle magazine, hits the stands on Friday, July 9, 2010, with a new editorial concept. In the latest issue, lifestyle reports on 4x4 topics add to the variety of driving reports, comparison tests and service articles.

Bernhard Weinbacher, editor in chief of AUTO BILD ALLRAD, says, “AUTO BILD ALLRAD taps into the fascinating world of 4x4 vehicles in all of its variety. Our readers are modern adventurers, and we offer them the total package so that they can plan their four-wheel adventures more effectively - from overviews of classic off-road vehicles, SUVs and the latest crossover models with four-wheel drive to interviews, travel reports and tips on getting the right equipment.”

The cover, which gives readers an idea of the issue’s broad range of topics at a glance, has a new, more modern design. And this time the new “Lifestyles” column is introduced. In this column, readers will learn more about the perfect products for their four-wheel adventure. For example, the latest issue talks about cross bikes, a cross between a mountain bike and a racing bike. Upcoming issues will feature products including functional watches and satellite phones. “People” is another new column in this issue. To get things started, actress Jessica Schwarz, an all-terrain vehicle driver, talks about her 4x4 experiences. Upcoming interviews include Globetrotter icon Klaus Därr and four-wheel SUV driver and luger Georg Hackl.

The first new issue of AUTO BILD ALLRAD is out now.

About AUTO BILD ALLRAD

AUTO BILD ALLRAD is part of the AUTO BILD Group. In addition to AUTO BILD, Europe’s largest car magazine, the group includes AUTO BILD SPORTCARS, AUTO BILD KLASSIK, AUTO BILD MOTORSPORT, AUTO TEST, numerous special issues and digital platforms such as autobild.de, autobild.tv and mobil.autobild.de.

Edition sales of 71,443 issues (IVW 1/2010) make AUTO BILD ALLRAD Europe’s largest all-terrain vehicle magazine. The magazine is read by around 250,000 readers (ma 2010/1) and particularly enjoys a growing readership among the male target group (220,000 male readers)

Press Contact Axel Springer SE: Svenja Friedrich
Tel: +49 30 2591 77609