AUTO BILD ALLRAD published in the Ukraine




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04.04.07

AUTO BILD ALLRAD published in the Ukraine

To press release overview

The Ukrainian licensed edition of the magazine AUTO BILD ALLRAD launches on 9th April 2007. Following AUTO BILD 4x4 Lithuania, the second licensed edition of AUTO BILD ALLRAD is published abroad within six months. The licensee is the Ukrainian publisher Auto-Press Ltd., already the successful publisher of AUTO BILD since 2003.

AUTO BILD ALLRAD is published monthly in the Ukraine at a price of 7.5 Ukrainian hryvna (approx. 1.10 Euros) and orients itself editorially to the original German edition: The magazine provides detailed tests road trials and comparisons in every issue on the subject of all-wheel drives, sport utility vehicles and off-road vehicles, combined with news and trends, practical information on everyday journeys on the road, adventures off-road, on accessory equipment and purchasing as well as with exciting entertainment.

“We are continuing the success of the AUTO BILD brand portfolio with AUTO BILD ALLRAD in the Ukraine and extending this with international editions of the AUTO BILD derivatives. The AUTO BILD brand has established itself well since its introduction in the Ukraine; now AUTO BILD ALLRAD is extending the portfolio with news, trends and tests relating to the ever-developing 4x4 segment of the automotive industry.”, says Christine Bender von Säbelkampf, the responsible International Licensing Manager.

Besides its parent magazine AUTO BILD, the AUTO BILD family in Germany also includes the derivatives AUTO BILD ALLRAD, AUTO BILD SPORTSCARS, AUTO BILD MOTORSPORT and AUTOMOBIL TESTS. AUTO BILD is published in 29 countries and has monthly sales of over five million worldwide. The largest automobile magazine in Europe is published apart from Germany in Azerbaijan, Bulgaria, Denmark, Estonia, Finland, France, Greece, Great Britain, Indonesia, Italy, Croatia, Latvia, Lithuania, Macedonia, Montenegro,the Netherlands, Austria, Poland, Portugal, Switzerland, Serbia, Slovakia, Spain, the Czech Republic, Thailand, Turkey, the Ukraine and Hungary.