AUTO BILD HELLAS: Europe’s biggest motoring magazine lines up for fresh start in Greece




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05.10.07

AUTO BILD HELLAS: Europe’s biggest motoring magazine lines up for fresh start in Greece

To press release overview

On 5 October 2007 a new licensed edition of AUTO BILD was launched in Greece. The licensee for AUTO BILD HELLAS is Technical Press, a subsidiary of the Greek publishing group Liberis Publications. Europe’s biggest motoring magazine has been published in Greece since 1993 under the title of “Auto Nea”, as a weekly supplement to “Ta Nea”, the country's biggest national newspaper.

AUTO BILD HELLAS has an initial circulation of 50 000 copies. It has 84 pages, is published weekly and costs 1.50 euros. Editor-in-chief is Sotiris Papadimas, until recently editor-in-chief of the Greek edition of “Auto Motor und Sport”. Marc Flamme, International Licensing Director Axel Springer AG: “With the new licensed edition of AUTO BILD in Greece and our new partner we aim to lead the Greek market for motoring magazines.”

The world’s biggest selling motoring magazine, AUTO BILD reaches some 40 million readers every month. Apart from the German edition, AUTO BILD is published in Austria, Azerbaijan, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Finland, France, Greece, Hungary, Indonesia, Italy, Latvia, Lithuania, Macedonia, Montenegro, the Netherlands, Poland, Portugal, Serbia, Slovakia, Slovenia, Spain, Switzerland, Thailand, Turkey, Ukraine and the United Kingdom. Other titles in the AUTO BILD brand family are also found in various countries, for example AUTO BILD 4 x 4 in Lithuania and Spain, and AUTO BILD ALLRAD in Ukraine.