AUTO BILD is launched in Mexico




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16.06.08

AUTO BILD is launched in Mexico

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First licensed edition in Latin America

The thirtieth licensed edition of AUTO BILD launches in Mexico on 16 June. AUTO BILD Mexico is the first licensed edition of the world’s biggest automobile magazine in Latin America. The licensing partner is Lyrsa Editores, one of the leading publishers in Mexico.

In addition to road trials and test reports, AUTO BILD offers its readers in Mexico the latest news, exclusive reports as well as features on the topics of cars, technology and service initially on a monthly basis. The magazine will cost 29 Mexican pesos (approx. 1.79 Euros). The market launch of AUTO BILD will be accompanied by an extensive launch campaign on billboards, in newspaper advertisements and on TV. The first edition also includes comparative and 100 000 km tests of sports cars and compact cars as well as a feature on illegal auto races in Mexico City.

“There has not yet been a comparable title on the Mexican magazine market and therefore we see great potential for AUTO BILD”, says Tim Fabian Besser, International Licensing Director. “Our partner Lyrsa Editores already has years of experience with international licenses in the men’s magazines sector and brings along sound editorial knowledge in the auto segment.”

Alongside AUTO BILD, AUTO BILD SPORTSCARS and AUTO BILD ALLRAD, the AUTO BILD family also includes AUTO BILD MOTORSPORT, AUTO BILD KLASSIK and AUTO TESTS - AUTO BILD’s monthly purchasing advisor. AUTO BILD, the automobile magazine with the highest worldwide circulation is read by around 40 million readers globally. Alongside Germany and Mexico, AUTO BILD is published in Austria, Azerbaijan, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Finland, France, Georgia, Greece, Great Britain, Hungary, Indonesia, Italy, Latvia, Lithuania, Macedonia, Montenegro, the Netherlands, Poland, Portugal, Serbia, Slovakia, Slovenia, Spain, Switzerland, Thailand, Turkey, and the Ukraine. In addition to Germany, AUTO BILD ALLRAD (4x4) is published in Bulgaria, Lithuania, Montenegro, Serbia, Spain and the Ukraine.