Ad-hoc Announcement pursuant to section 15 WpHG: Axel Springer AG treasury shares and Axel Springer shares held by Deutsche Bank placed at EUR 92.00 per share




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24.09.10

Ad-hoc Announcement pursuant to section 15 WpHG: Axel Springer AG treasury shares and Axel Springer shares held by Deutsche Bank placed at EUR 92.00 per share

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For legal reasons, the following information is not intended for United States residents or for persons who are physically located in the United States.

Neither this announcement nor the information contained herein is being issued in the United States of America, Australia, Canada or Japan and neither this announcement nor the information contained herein may be distributed in the United States of America, Australia, Canada or Japan.

The placement of Axel Springer treasury shares and Axel Springer AG shares held by Deutsche Bank Luxembourg S.A. has been successfully completed. As announced on September 23, 2010, a total of 5,481,751 shares, thereof 2,730,572 Axel Springer AG treasury shares, were offered in a private placement to German and international institutional investors. The offered shares representing in total approximately 16.6 percent of the Axel Springer AG share capital were placed at a price of EUR 92.00 per share.

Going forward, the free float in the company’s shares will be approximately 41 percent. Axel Springer AG will receive proceeds of approximately EUR 250 million from the sale of treasury shares. The Group intends to use the proceeds to fund its on-going digitization and internationalization strategy.

Berlin, September 24, 2010
Axel Springer Aktiengesellschaft
Axel-Springer-Straße 65
D-10888 Berlin
ISIN: DE0005501357; DE0005754238

WKN: 550 135; 575 423Listed: Regulated Market in Frankfurt am Main (Prime Standard); unofficial market (Freiverkehr) in Berlin-Bremen, Düsseldorf, Hamburg, Munich and Stuttgart

Disclaimer:

This announcement is a mandatory announcement pursuant to Section 15 German Securities Trading Act (WpHG). Neither this announcement nor the information contained herein constitutes an offer to sell or the solicitation of an offer to purchase any securities. In particular, this announcement is not an offer of securities for sale in the United States, Australia, Canada or Japan. Securities may not be offered or sold in the United States absent registration or an exemption from registration. A public offering in the United States must be made by means of a prospectus that would contain detailed information about the Company and management, as well as financial statements.  Neither the Company nor the selling shareholder intends to register any portion of the offering of its securities in the United States or to conduct a public offering in the United States.