Audi A4 is the “Auto 1 of Europe”




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06.03.08

Audi A4 is the “Auto 1 of Europe”

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The AUTO BILD Group presents international award for the 17th time / “Auto 1 Innovation Award” goes to BMW’s Efficient Dynamics

Readers, automotive journalists, engineers and race drivers have made their decision: the Audi A4 is the 2008 “Auto 1 of Europe”. For the 17th time the AUTO BILD Group conducted Europe’s biggest reader and expert poll to come up with an overall winner from all recent new models. Dr. Andreas Wiele, Member of the Board of Axel Springer AG, presented the award at the evening of March 5, 2008, to Rupert Stadler, CEO Audi AG. The presentation ceremony was held at the 78th Geneva Motor Show before an audience of more than 450 prominent personalities from industry, media and motor sport.

Biggest European poll of readers and experts

About 40 million readers of the international AUTO BILD Group from 26 European countries were asked to nominate the best new models to appear in their country. In addition to the national champions the voters were asked to nominate their favourites in six different categories. The top three models for each category (see table) then had to face off against each other in a semi-final showdown at the Bridgestone European Proving Ground in Rome under the critical gaze of an expert panel consisting of 26 editors-in-chief, nine race drivers and eight automotive engineers. The winner of each of the six categories went into the final. The 26 editors-in-chief of the AUTO BILD Group were given the job of choosing an overall champion from the category winners. The announcement of Audi A4 as “Auto 1 if Europe” took place live on stage at the La Halle Sécheron in Geneva.

“Together with some 40 million readers in 26 countries, automotive journalists from the AUTO BILD Group along with motoring experts are painting a clear picture of the newest models in 2007,” said Bernd Wieland, editor-in-chief of AUTO BILD Germany. “It’s for a good reason that the announcement of ‘Auto 1 of Europe’ is awaited with bated breath every year by the carmakers.”

Innovation Award for BMW’s Efficient Dynamics

As well as the awards for the latest vehicles, the AUTO BILD Group presented its 11th Innovation Award for the best new technical development of the year. This year’s prize went to BMW for its fuel-saving and environmentally friendly Efficient Dynamics. The system promises to reduce weight and consumption while still maintaining driving enjoyment by implementing new materials in the construction of the motor and car body, and by improving energy management through more efficient motors and alternative drive principles. The award was accepted by Dr. Klaus Draeger BMW board member responsible for Research, Development and Purchasing.

„Auto 1 Category Award“ – Top-3 Ranking:

* From the category winners the Audi A4 was named Europe’s “Auto 1 of Europe”.

Press contact: Tobias Fröhlich
Tel: +49 30 2591 77620