KRAFTWERK D as new section in WELT KOMPAKT




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07.03.11

Award for Axel Springer Academy at CeBIT: iPad magazine KRAFTWERK D is one of Germany's best apps

To press release overview

The Axel Springer Academy's iPad magazine KRAFTWERK D was awarded the "AppStar 2011" as the second best app in Germany at the world's largest computer fair CeBIT. The young journalists' magazine prevailed against more than 600 competitors, leaving behind products such as n-tv, Shazam or trivago. Academy Director Marc Thomas Spahl accepted the award in Hannover accompanied by trainee journalists.

"Our intention with KRAFTWERK D was to invent a new format and to fully exploit the opportunities of professional journalism: namely through unusual approaches to surprise our users and motivate them to read", says Marc Thomas Spahl. "The fact that the jury selected us and awarded us a prize among so many major competitors is a huge endorsement of our concept."

KRAFTWERK D was developed by the Academy's Team 8 for the iPad as a "Year in Review with a Future". The app uses all the forms of representation made possible by contemporary, cross-media journalism. It reports on extraordinary people and their achievements, which did not make the headlines and nevertheless helped move Germany forward. The digital service has been extended into the printed newspaper and appears every Monday as a separate section in WELT KOMPAKT. KRAFTWERK D had already been awarded the innovation prize at the "Show your App Award 2011".

The Axel Springer Academy is the most modern school of journalism in Germany as well as a development laboratory and think tank. It combines the advantages of intensive individual training with those of a classical internship. Young journalists learn their trade from scratch within two years. The focus is on cross-media training and instruction in investigative research. Applications for the coming year: www.axel-springer-akademie.de

Press Contact Axel Springer SE: Michael Schneider
Tel: +49 30 2591 77644

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KRAFTWERK D on Facebook

Readers of KRAFTWERK D are able to post new undiscovered stories from Germany on Facebook. Fans can see the making of the app and the team reports on updates, offers extra service on topics and lots more: KRAFTWERK D on Facebook