Awin and Axel Springer Plug and Play partner to accelerate digital marketing start-ups




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17.03.17

Awin and Axel Springer Plug and Play partner to accelerate digital marketing start-ups

To press release overview

Awin becomes partner of Axel Springer Plug and Play / Collaboration within Axel Springer's group of companies

Beginning today, March 17th 2017, global affiliate marketing network Awin is partnering with start-up accelerator Axel Springer Plug and Play to foster and develop the growth of ad-tech companies operating in the digital marketing space. Both companies are part of Axel Springer’s group of companies and want to  identify rising start-ups in the performance channel, helping to drive forward innovation in the industry.

Awin brings together the zanox and Affiliate Window networks, which rebranded in march 2017, and aims at building a global affiliate network. Since 2000, Awin has been facilitating partnerships between advertisers and publishers of all sizes, from established brands to entrepreneurs.

Based in Berlin, Axel Springer Plug and Play’s 100-day programme aims at fostering the growth of early-stage ventures with digital business models. The partnership with Awin provides a unique opportunity for these start-ups to benefit not only from a prestigious accelerator, but also Awin’s expertise and network in the field of performance marketing in order to launch their solutions to market. Selected start-ups will receive EUR 25,000 in seed-financing, free office-space, access to experts and mentors and tailored Awin support and consulting.Mark Walters, CEO of Awin: “As a network our relationship with the publisher community often makes us a first point of contact for many innovative solutions in the field of digital marketing. Supporting this partnership with Axel Springer Plug and Play  allows us to get even closer to that core, helping identify early ad tech businesses and assisting them through to a scalable release to market.”

Jörg Rheinboldt, Managing Director of Axel Springer Plug and Play: “We see a lot of movement in the sector of performance marketing. With Awin on our side we can boost promising ideas in this field from the beginning. Through our network and know-how we can provide founders with shortcuts to build successful companies in.a short time.”

About Axel Springer Plug and Play

Launched in 2013, the Axel Springer Plug and Play Accelerator is an early-stage start-up accelerator based in Berlin. It is a joint venture between Axel Springer SE and the Plug and Play Tech Center from Silicon Valley. Three times a year, Axel Springer Plug and Play runs a 100-day program to provide start-ups with coaching, workshops, networking, 25,000 euros in funding and office space. The program ends with so-called "Demo Day," where start-ups pitch in front of an elite audience of local and international venture capital firms for additional seed and Series A funding. Axel Springer Plug and Play Accelerator takes a 5 percent stake in the companies in return for its support. Recruitment for the twelfth program is open and start-ups from across Europe are invited to apply.

About Awin

Awin is a global affiliate network and the new name for Affiliate Window and zanox. With 15 offices worldwide, 900 employees, 100,000 contributing publishers and 6,000 advertisers, Awin connects customers with brands in over 180 countries around the globe. Operating across the retail, telecommunications, travel and finance verticals, Awin generated €6,2 billion in revenue for its advertisers and €377 million for its publishers in the last financial year.

Press contact:
Friedrich Kabler

Tel: +49 30 2591 77625