Axel Springer Academy develops young politics format on WhatsApp




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05.06.17

Axel Springer Academy develops young politics format on WhatsApp

To press release overview

“shotty” has been specifically designed for first-time voters
© Axel Springer SE

Disenchanted with politics, uninterested and poorly educated – these are the common preconceptions of young people in Germany. The young journalists at the Axel Springer Academy do not want to accept this. The findings of their research: 18 to 22-year-olds take a great interest in political issues, if these are appropriately edited for their media usage behavior. This is why, on Monday, 5 June 2017, the reporters are launching “shotty”, a young politics format developed especially for the distribution channel WhatsApp.

“WhatsApp is by far the most popular smartphone application for young people in Germany and is therefore the perfect platform to win over this target group of at least 3.5 million people to political journalism”, says Marc Thomas Spahl, Director of the Axel Springer Academy.

In keeping with the motto “Treat Yourself to Info”, the journalists report on WhatsApp for a week on current issues such as the radicalization of young people, the war against plastic waste or the dangers of “sexting”.

They want to inform their readers and at the same time present constructive proposals for solutions: What laws can I resort to if someone forwards intimate pictures of me? Who determines that I am not able to study a large number of subjects without a certain numerus clausus and who can give me guidance? In order to answer these and other questions via WhatsApp, the makers talk to experts, politicians and above all directly with their users.

The day starts on “shotty” with a morning briefing by voice message. A reporter then runs through the main topic of the day in the WhatsApp status – with exciting protagonists and “behind-the-scenes” impressions from the field research. In the evening, the “shotty” team then goes into the topics in more depth with stakeholders and experts live on Facebook, offering users the opportunity to ask the guests questions directly. A late evening WhatsApp memo with the latest news rounds off the reporting. The team is also available at all times for questions or suggestions from its users via WhatsApp.

How can you participate in “shotty”:

  1. Save the number in your contacts: 0174 6242129
  2. Send the word START as a WhatsApp message

The “shotty” team also makes its work transparent on the following social media channels:

  • Facebook: @shottynews
  • Instagram: @shotty_news
  • Twitter: @shotty_news

About the Axel Springer Academy

The Axel Springer Academy is considered to be the most progressive school of journalism in the German-speaking world. Every year it offers up to 40 young talented individuals the opportunity to learn cross-media journalism from scratch. The Academy, which is also the publisher's think tank, has won numerous prestigious journalist awards, including the Nannen Prize, the Grimme Online Award and the European Digital Media Award of the World Association of Newspapers. More information, including the application procedure, at:www.axel-springer-akademie.de.

Press contact:
Friedrich Kabler

Tel: +49 30 2591 77625