Axel Springer Academy launches a 365-day long-term cross-media project on the refugee crisis: „Schaffen wir das?“ (Can we do it?)




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16.12.15

Axel Springer Academy launches a 365-day long-term cross-media project on the refugee crisis: „Schaffen wir das?“ (Can we do it?)

To press release overview

Hundreds of thousands of refugees are seeking protection - a mammoth task for cities and municipalities. Chancellor Merkel's statement “Wir schaffen das!” (We can do it!) is an incentive for many, yet doubts also exist. In a complex 365-day long-term project, young journalists from the Axel Springer Academy will be accompanying ten people who are in the center of this crisis for a whole year: refugees, mayors, crisis managers, doctors, police officers, neighbors next door. They are representative of the main challenges of the refugee crisis. Along with these representatives, the reporters want to clarify the crucial question for the coming years: Can we do it?

“Staying on topic for the long-term instead of selective reporting - that is the goal of this unique journalistic project”, says Marc Thomas Spahl, Director of the Axel Springer Academy. “We want to illustrate the lives of refugees and the people who accompany them on their journey as closely as possible.”

Each of the ten protagonists has their own subpage at www.schaffenwirdas.de. There they are portrayed in video reports, above all there will be a year of regular updates on their development - either as text, video, curated user content or integrated social media postings.

Additionally, there will be an extensive context section with superordinate contributions such as interviews, debates, analyses and best practice examples.

Among the protagonists of “Schaffen wir das?” you will find the mayor of Calden, who has to mediate between the 3000 citizens of his municipality in Hesse and 1500 refugees in the camp next door. Or the young woman, who could only take her six-year old son with her when she fled from Syria, and who had to leave her daughter behind. The Welcome Manager in Berlin, who struggles with chaos on a daily basis. Or the 79-year-old from the Nordstrand peninsula, who has committed herself completely to the care of refugees and can no longer stop.

“We will show both the positive stories affecting our protagonists throughout the year, but of course also the dark pages of the crisis, the moments of doubt and frustration. At the end, we want to see how the question ‘Can we do it?’ and the answers to it are changing our country,” says Kristin Schulze, Head of Cross-Media Studies at the Academy.

About the Axel Springer Academy

The Axel Springer Academy is considered to be the most progressive school of journalism in the German-speaking world. Every year it offers up to 40 young talented individuals the opportunity to learn cross-media journalism from scratch. The Academy, which is also the publisher's think tank, has won numerous awards for its digital projects, including the Grimme Online Award, the CeBIT AppStar and the European Newspaper Online Award. For more information visit: www.axel-springer-akademie.de

Press Contact Axel Springer SE:
Charlotte Rybak

Tel: +49 30 2591 77623