Barcelona – February 22, 2016 – Axel Springer and Samsung Electronics Co. Ltd. today announced the launch of UPDAY, an aggregated news content platform that will be pre-installed on the new Galaxy S7 and S7 edge devices for customers in France, Germany, Poland and the UK.
The first full service to be borne out of a new strategic partnership formed by Axel Springer and Samsung Electronics last year, UPDAY provides users with two types of content: ‘Need to Know’ information, which is selected by a local market editorial team; and ‘Want to Know’ information, an algorithm-based service tailored to customers’ individual interests.
The full service rollout follows a successful beta launch in Germany and Poland last year, which saw unprecedented user engagement. Building on extensive user feedback, UPDAY draws on over 1,200 sources, including news publishers, blogs and video content from leading media such as „The Economist“, „The Daily Telegraph“, „Le Figaro“, BILD, „Spiegel“ and Onet.pl.
Peter Würtenberger, CEO UPDAY: “UPDAY provides content through a combination of editorial curation by a team of expert media and intelligent machine learning. While other aggregators rely solely on algorithms when providing content, it’s this dynamic between human interaction and data science that sets UPDAY apart.”
Young Hoon Eom, President & CEO, Samsung Electronics Europe: “The new Galaxy S7 and S7 edge not only blend stunning design and best-in-class technology but also offer unparalleled connectivity to a world of products and services that deliver unique experiences. UPDAY is a high-quality, rich service delivering locally relevant and personalised content, which we believe will even further excite and delight our new S7 customers in France, Germany, Poland and the UK.”
Notes to Editors:
UPDAY has been developed under the terms of the partnership between Axel Springer and Samsung Electronics Co. Ltd, whereby the two companies are collaborating to offer new and exclusive digital media services for European consumers. Axel Springer and Samsung Electronics Co. Ltd began their cooperation in September 2015.
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About Axel Springer
Axel Springer is the leading digital publisher in Europe and a pioneer in paid subscription offerings. With headquarters in Berlin, the company is active in more than 40 countries. Axel Springer SE is divided into three operating segments: Paid Models, Marketing Models and Classified Ad Models. In 2014, it achieved an EBITDA of EUR 507.1 million. More than half of Group revenues were generated by digital activities, which amounted to more than 70 percent of Group EBITDA. The company employs 15,000 people worldwide.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.