Axel Springer consistently aligns itself as a digital publisher




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11.12.13

Axel Springer consistently aligns itself as a digital publisher

To press release overview

Journalism at the core of corporate strategy / New segmentation

“The successful establishment of independent journalism in the digital world is of utmost importance to Axel Springer. We dedicate all our strength and passion to that task,” Mathias Döpfner, CEO of Axel Springer SE, underlined during a meeting with the press in Berlin on 10 December 2013.

Pursuing its goal to become the leading digital publisher, the company will align its segmentation along the traditional revenue structure of a publisher. The current segment differentiation between print and digital, national and international will be abolished.

As of 2014, the publisher will be divided into the following segments:

  1. Paid models: Business models that are predominantly funded by paying readers.
  2. Marketing models: Business models that are predominantly funded by paying advertising customers.
  3. Classified ad models: Business models that are predominantly funded by paying job, real estate or auto advertising customers.

“We have become the leading digital publisher when we are number one in our respective market segments and in the countries in which we are active.” One important prerequisite for growth was every employee’s individual entrepreneurial thinking and acting. Therefore, the new structure will encourage entrepreneurs in the company, according to Döpfner.

Axel Springer’s executive board has summarized the self-conception and strategy for the company in a new position paper. The “Axel Springer Homepage” provides clarity on “What we are and what we want”. The paper is available at www.axelspringer.com/home-page.

Press Contact Axel Springer SE: Bianca-Maria Dardon Mota
Tel: +49 30 2591 77641