BILD and DAZN establish partnership for video clips in the sports sector




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10.08.16

BILD and DAZN establish partnership for video clips in the sports sector

To press release overview

BILD secures highlight clips of Bundesliga until 2021 and presents the best of European football, NFL and NBA as of now / DAZN offers every goal from every football Bundesliga and Bundesliga 2 match for the next five seasons
© Axel Springer SE © Axel Springer SE

BILD, Germany’s leading multimedia brand, and DAZN, the new live sports streaming service, entered into a video content partnership for sports.

This content partnership with BILD will see DAZN acquire Pay Highlights rights for the 2016/17 season enabling it to offer every goal from every football Bundesliga and Bundesliga 2 match for the next five seasons.

The partnership allows BILD to show free highlight clips from the first and second division of the German Bundesliga until 2021. SPORT BILD also participates in the partnership and will present highlight clips, accompanied by broad coverage throughout the whole season. The videos will be accessible every Monday from midnight on BILD.de and SPORTBILD.de. Furthermore, starting with the coming season 2016/2017, highlight clips from the most important international football leagues – Spain’s Primera Division, Italy’s Serie A, England’s Premier League, France’s Ligue 1 – as well as highlight clips from the American Football and Basketball leagues NFL and NBA, will be presented freely accessible on BILD.de and SPORTBILD.de. Media Impact will be in charge of the marketing of the videos.

Donata Hopfen, chairwoman of the BILD Group Management Board: “With the help of video rights, BILD has lifted its sports reporting into a whole new dimension in the last years. Especially football videos are an important pillar of our digital offering. Through our cooperation with DAZN, we will not only be able to offer our users highlight clips from the Bundesliga in the future, but also the best from Europe’s top football leagues as well as basketball and American football highlights for all friends of US sports. This way we are strengthening the sports power of BILD."

James Rushton, CEO of DAZN: ”DAZN was created to allow fans to watch their favourite sports in a way that suits them. We understand the way people consume TV is changing; our partnership with BILD gives football supporters in Germany even more access to Bundesliga, making sure they don’t miss any key action whether at home, out with friends or on the move.  DAZN gives fans more flexibility by allowing them to view sport on numerous devices, live or later, and for a price that is affordable.”

Press contact BILD:

Friedrich Kabler
Tel: + 49 (0) 30 25 91-7 76 25

friedrich.kabler@axelspringer.de

Press contact DAZN:

Matthias Folkmann
Tel: +49 (0) 173 7724889
matthias.folkmann@dazn.com