Business Insider Launches in Poland




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11.05.16

Business Insider Launches in Poland

To press release overview

News Brand for ‘Next Generation of Business Leaders’ Continues Rapid Global Expansion

Business Insider, the leading digital news brand for the global business community, will unveil its third European edition tomorrow, May 12, 2016: Business Insider Poland (www.businessinsider.com.pl), which is operated by Grupa Onet, a Ringier Axel Springer Media AG company. Grupa Onet entered into its partnership with Business Insider in late 2015, following Axel Springer’s acquisition of Business Insider Inc.

Business Insider Poland covers business and technology news in Poland and beyond. Łukasz Grass, the site’s Editor-in-Chief, has more than 16 years of experience as a journalist at TV and radio outlets including TVN24, TOK FM and Discovery Channel. The site’s editors and journalists collaborate with Business Insider editorial teams in the US, United Kingdom, Germany, Australia and Asia.

Said Łukasz Grass: “Business Insider Poland focuses on the news, disruptive trends and decision makers that are boldly changing how Poland does business. We focus on emerging industries and technologies, as well as the innovators combining new ideas with action. We expect our audience to be broad: from start-up founders to CEOs seeking to better understand how creating value really happens.”

In addition to covering business and technology, Business Insider Poland focuses on the fast-changing world of media and advertising, with well-known media journalist Patryk Pallus covering this beat. Business Insider Poland also features video by Onet-RAS Polska Group’s video production unit.

Said publisher Jovan Protic, Chief Operating Officer at Onet-RAS Polska Group: “We think there is a void in the Polish marketplace for a native-digital news brand that speaks the language of the business leaders of today and tomorrow. Business Insider is known around the globe for a distinct point-of-view that spotlights the kind of innovation and business creativity that is much admired in Poland.”

Said Mark Dekan, Chief Executive Officer at Ringier Axel Springer Media AG and CEO at Onet-RAS Polska Group: “Bringing Business Insider to this important market is an essential milestone for us as a digital media company with a strong journalistic DNA. Business Insider Poland will be another strong offering that we bring to our readers. I am very much looking forward to our cooperation with Business Insider and their editorial teams around the globe.“

Business Insider is the largest business news site in the US and one of the fastest-growing news brands in the world. The company pioneered business coverage that is native-digital: real-time, social and mobile. Collectively, the Business Insider network of sites reaches 94 million unique monthly visitors across all platforms, per Google Analytics.

Said Henry Blodget, Editor-in-chief and CEO of Business Insider: “We’re thrilled to launch our ninth international site in Poland, one of the key markets in Europe. Onet-RAS Polska Group has a deep understanding of the digital space and is the ideal partner to help us bring to Poland business news delivered how and where our audience wants it.”

Press Contact Axel Springer SE:
Manuel Adolphsen

Tel: +49 30 2591 77610

Press Contact Ringier Axel Springer Media AG:
Alexandra Delvenakiotis

Tel: +41 44 267 29 14