DGAP-Adhoc: Axel Springer AG: Acquisition of ZANOX.de AG by Axel Springer and PubliGroupe




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22.05.07

DGAP-Adhoc: Axel Springer AG: Acquisition of ZANOX.de AG by Axel Springer and PubliGroupe

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Axel Springer AG / Acquisition/Acquisition

22.05.2007

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Acquisition of ZANOX.de AG by Axel Springer and PubliGroupe

The Supervisory Board of Axel Springer AG approved on May 22, 2007 the
joint acquisition of ZANOX.de AG with seat in Berlin by Axel Springer AG,
Berlin, and PubliGroupe AG, Lausanne. The total purchase price for 100% of
the shares of ZANOX.de AG is EUR 214.9 million plus a success-dependent
payment, with Axel Springer paying 60% and PubliGroupe paying 40% of the
total. The acquisition will take effect retroactively on January 1, 2007
and is subject to the approval of the cartel authorities in Germany,
Switzerland and Austria.

ZANOX.de AG offers advertisers, e-commerce companies and online shop
operators an internet-based platform for the effective marketing of
products and services through various channels. The core of business
operations is a rapidly growing international network of more than 1
million sales partners in over 180 countries. This network can be used by
companies for their marketing and sales efforts. Companies can use ZANOX.de
AG's powerful infrastructure and extensive range of services in over 30
countries to target appropriate sales partners. ZANOX.de AG participates
with a commission at every successful transaction generated through its
platform. ZANOX.de AG was founded in 2000 and currently has over 275
employees worldwide.

The acquisition of this leading service provider for performance-based
online marketing (multichannel commerce) is a move by Axel Springer and
PubliGroupe to expand their activities in internet-based sales through
innovative products and to secure access to a high-performance, established
technology platform in a rapidly growing market segment. It has been agreed
that the activities of ZANOX.de AG will be organized in two companies which
are geared towards the respective geographical focus of the two
shareholders. Axel Springer and PubliGroupe will each hold a majority stake
in one of the companies and a minority stake in the other. The companies
will be consolidated accordingly into the financial statements of the
shareholders. The three founders and management board members of ZANOX.de
AG, Thomas Hessler (CEO), Jens Hewald (CTO) and Heiko Rauch (COO/CFO), have
a long-term commitment to ZANOX.de AG and will run the two companies.

Berlin, May 22, 2007
Axel Springer AG
Axel-Springer-Str. 65
D-10888 Berlin
ISIN: DE0005501357; DE0005754238; DE 000A0LD6M9
WKN: 550 135; 575 423; A0LD6M

Listed: Amtlicher Markt in Frankfurt am Main (Prime Standard); Freiverkehr
in Berlin-Bremen, Düsseldorf, Hamburg, München und Stuttgart



Investor Relations Contact:
Claudia Thomé
Phone: +49 (0) 30 / 25 91 7 74 21
claudia.thome@axelspringer.de



DGAP 22.05.2007
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Language: English
Issuer: Axel Springer AG
Axel-Springer-Straße 65
10888 Berlin Deutschland
Phone: +49 (0)30 2591-77401
Fax: +49 (0)30 2591-77422
E-mail: ir@axelspringer.de
www: www.axelspringer.de
ISIN: DE0005501357, DE0005754238, DE000A0LD6M9
WKN: 550135, 575423, A0LD6M
Indices:
Listed: Amtlicher Markt in Frankfurt (Prime Standard); Freiverkehr in
Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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Investor contact: Claudia Thomé
Tel: +49 30 2591 77421