Grupa Onet.pl, a company of Ringier Axel Springer Media AG, takes over the Business Insider license in Poland. Business Insider Poland will adopt the successful approach of Business Insider in the United States, while adding a special emphasis with regard to the Polish market. The offering is supposed to start within the first half of 2016.
Alek Kutela, CEO Grupa Onet.pl: “We are delighted to bring with Business Insider an offering to the Polish market, that fulfills the needs of young industry leaders for a new approach in digital economic journalism.”
A detailed concept of Business Insider Poland is going to be worked-out. The license agreement for Poland was reached after Axel Springer closed the majority acquisition of Business Insider Inc. end of October 2015.
Business Insider, the largest business news site in the U.S. and one of the fastest growing news brands in the world, was founded in 2007. In addition to its U.S. news sites, the company has a growing international presence, with local editions or licenses. A German edition will be introduced on November 16, 2015, and will be operated by finanzen.net, a company of Axel Springer SE. Editions for other countries are in development.
Onet.pl is the leading online portal in Poland and reaches about 71 percent of the Polish internet users with its offer of news and various services. The portfolio of Grupa Onet.pl includes Onet’s VoD.pl (video on demand website), Onet.tv (video portal), ONET Poczta (e-mail service), Sympatia.pl (dating), Zumi.pl (directories), NK.pl (social platform), Skąpiec.pl (price comparison), and Opineo.pl (product review).
Ringier Axel Springer Media AG was founded in 2010 by the Swiss Ringier AG and the German Axel Springer SE and bundles the activities of both shareholders in Central and Eastern Europe. The company operates in the growth markets of Poland, Hungary, Serbia and Slovakia with a broad range of media services, comprising more than 160 digital and print offerings. The company's registered offices are in Zurich and it employs a total of about 2700 employees.