POLITICO to expand its Pro offering in Europe




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09.11.15

POLITICO to expand its Pro offering in Europe

To press release overview

Finance policy, agricultural and food policy, and trade policy introduced as new subject areas / Expansion is part of POLITICO's successful development in Europe / Expanded bureau in London
© Axel Springer SE

The European edition of POLITICO today announced expansion plans for POLITICO Pro – the real-time news service for professionals. In early 2016, three new subject areas – finance policy, agricultural and food policy, and trade policy – will be added to the portfolio of Pro topics, complementing the existing subject areas of energy policy, technology policy, and healthcare policy. This means that POLITICO Pro will in future provide newsletters, individually configurable news alerts, and articles with analysis and forward-looking insight in six policy areas.

POLITICO Pro was launched as a paid offering in late September. It already has hundreds of individual users from private-sector and government organizations in 17 countries. The expansion of Pro is an important element of POLITICO's successful development in Europe: Half a year after its launch, the website politico.eu has over 2.5 million visits and more than one million unique visitors every month. The print version is distributed to 29,000 recipients every week. The daily digital newsletter, the POLITICO Playbook, has more than 40,000 subscribers.

Shéhérazade Semsar-de Boisséson, Managing Director of the POLITICO joint venture: "Demand for POLITICO Pro has surpassed our expectations considerably. At the same time, feedback from our subscribers shows that our offering of exclusive background information and expert analysis is extremely popular. Within a short time, POLITICO has become very relevant among a high-level target group – decision-makers in politics and business."

                      
POLITICO's recent success in Europe is also reflected in its new hires. Francesco Guerrera, 42, formerly Global Financial Editor at the Wall Street Journal, is to take up a position with POLITICO as Chief Financial Correspondent. Guerrera will report for POLITICO from an expanded bureau in London. In addition, Kate Day, 32, former Director of Digital Content at the Telegraph in London, has joined POLITICO as Editorial Director, Growth. Around 40 full-time journalists now work in the POLITICO newsroom in Brussels.

Press Contact Axel Springer SE:
Manuel Adolphsen

Tel: +49 30 2591 77610