StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services




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07.05.18

StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services

To press release overview

The e-recruitment firm StepStone, an Axel Springer SE company, has completed the acquisition of Universum, the Swedish specialist in employer branding services. The transaction has already been approved by the relevant competition authorities.

After being founded in Stockholm more than 30 years ago, Universum has expanded beyond its core Swedish market to become a company operating on the global stage. With innovative and especially data-supported employer branding services, the company now helps around 2,000 customers all over the world with the quantitative measurement, development and communication of their employer brand. Universum will continue to operate as an independent, global company. As part of the StepStone group of companies, it will in future offer all StepStone customers even better and customised solutions for attracting the right employees. Universum has its head office in Stockholm and another eleven offices located throughout the world, employing around 160 people.

"Anybody who wishes to secure the services of the right employees in times of increasing competition must be able to conduct objective measurements and assessments of their employer brand on the basis of facts and figures", says Ralf Baumann, CEO of StepStone. "The approach of most companies in this area, however, is not yet professional enough, because in most cases the employer branding analysis is based on subjective perception rather than verifiable facts. By carrying out structured data collection and evaluation, Universum provides the foundations for objectively measuring, assessing and developing the employer brand and communicating it in a way that is geared towards the target group. Large companies such as Unilever, Siemens and PwC are already benefiting from these innovative services - and additional StepStone customers will also benefit in future."

"With the acquisition of Universum, StepStone has taken the next step towards becoming the leading international e-recruitment company", says Dr Andreas Wiele, President Classifieds Media Axel Springer SE. "We warmly welcome the employees of Universum to the Axel Springer family."

"We are delighted to be part of Axel Springer and StepStone", says Petter Nylander, CEO of Universum. "For our customers, employees and partners, this takeover represents a unique opportunity to shape a future together in the analysis, development and communication of employer brands. We are looking forward to strengthening our position especially in Germany, Belgium, France and the UK, where StepStone is so successful."

"I am very happy to place Universum in the experienced hands of Axel Springer and StepStone", says Lars-Henrik Friis Molin, founder of Universum. For me, the time since the company was founded 30 years ago has been a fantastic journey. The fact that this journey has been such a success is mainly down to all of our employees, who, together with Universum's customers, can look forward to an exciting future. I have always been Universum's biggest fan - and that will remain the case in future."

About StepStone

People find their dream job with StepStone. With more than 18 million visits in March 2018, the StepStone platform is used more than any other in the competitive environment (source: IVW). StepStone employs more than 2,500 people and operates online job sites in other countries in addition to stepstone.de in Germany. The company was founded in 1996 and is an Axel Springer SE subsidiary.

StepStone press contact

André Schaefer
Tel.: +49 211 934935529
andre.schaefer@stepstone.de

Press Contact Axel Springer SE:
Jorg Keller

Tel: +49 30 2591 77617