Third International Paid Content Summit at Axel Springer in Berlin




  • zoom+
  • zoom-

18.02.16

Third International Paid Content Summit at Axel Springer in Berlin

To press release overview

Survey among participants shows: Paid content is a driver for quality journalism worldwide

80 specialists from leading publishers and editorial departments of 30 media brands in 15 countries were invited by BILD to meet at the third International Paid Content Summit on February 17 and 18, 2016 to discuss progress in the field of paid content.

Participants came from ‚Financial Times“, ‚Wall Street Journal“, ‚Le Monde’, ‚Aftonbladet’, and ‚Verdens Gang’, amongst other. The executives of participating brands presented to each other best practices in their respective companies.

Stefan Betzold, Managing Director BILD digital, commented on the results of the summit: „The focus of the first two summits was primarily on the selection of the right model and on user acquisition. This year’s meeting shows that paid content has meanwhile established itself among publishers. We are now concerned with optimization, for example regarding the relevance of distributed content and the utilization of big data. Paid content is hence not only about monetization but also about driving quality journalism worldwide.“

Survey Paid Content Summit 2016 A survey among Summit participants showed how they see the development of paid content: 56.3% said that user willingness to pay for content is increasing in their respective countries. Only 8.3 % disagreed. An important driver is the improvement of usability. 52.1% stated that their model is understood by users. The specialists see great potential for further development in increasing reach and app marketing. The survey is to be conducted regularly from now on to track progress in the field of paid content.

The third International Paid Content Summit showed that innovative publishers around the world are currently setting the course for the journalistic models of the future.

„The Financial Times is evolving its paid content strategy – our approach of 'reach and return' is the natural next step of our metered model. This is an exciting time for publishers, but not one without challenges“, said Jon Slade, Managing Director ‚Financial Times’. His colleague Karl Vestli, Executive Vice President Consumer Sales from 'Aftenposten', added: „Paid Content is not simply a source of revenue, but also establishes the possibility to offer the user completely new and personalized journalistic formats. The question is no longer: paid content, yes or no? – but rather how to use the model to enhance the user experience."

Participating media brands of the third International Paid Content Summit:

Aftenposten (Norge), Aftonbladet (Sweden), BILD (Germany), Blendle (Netherlands), Business Insider (Germany), Ekstra Bladet (Danmark), Financial Times (UK), Frankfurter Allgemeine Zeitung (Germany), Handelsblatt (Germany), Het Laatse Nieuws (Belgium), Jyllands Posten (Danmark), Le Figaro (France), Le Monde (France), Neue Zürcher Zeitung (Switzerland), Ringier Axel Springer Polska, Ringier Axel Springer Media Schweiz (Switzerland), Spiegel (Germany), Süddeutsche Zeitung (Germany), Svenska Dagbladet (Sweden), The Sun (UK), The Times & The Sunday Times (UK), Unidad Editorial (Spain),  upday (Germany), Wall Street Journal (US), WELT (Germany), Verdens Gang (Norge), Zeit Online (Germany).

Bianca-Maria Brandt Press Contact Axel Springer SE:
Bianca-Maria Dardon Mota

Tel: +49 30 2591 77641