Affiliate Window, in majority part of Axel Springer’s zanox group, has acquired 100 percent of shares in ShareASale, a leading affiliate marketing network in the US. The seller is founder, CEO and sole shareholder Brian Littleton. The purchase price amounts to 35 million USD and could increase by up to 10 million USD depending on company performance in 2017. ShareASale recorded net revenues of presumably 14 million USD and an anticipated EBITDA of 5.8 million USD in 2016.
Zanox is Europe’s leading affiliate marketing network. With this acquisition, the company massively strengthens its position in the growing US-market. With ShareASale and Zanox currently focusing on different target groups, the combination creates high potential for growth and synergies.
Like zanox, ShareASale’s business model relies on connecting advertisers and publishers. The acquisition offers both networks a mutually and economically beneficial partnership. ShareASale’s market reach, brand reputation in the US and strong product offering coupled with zanox account management, custom solutions and global reach, offers a broad spectrum of solutions for measurable marketing success to both advertisers and publishers depending on their needs.
Mark Walters, CEO of zanox group: "Zanox has grown over the past years to become even more international. I welcome the opportunity we have received to continue along this path with the acquisition of the fast-growing ShareASale network. The US is an important market and with ShareASale we further strengthen our US position alongside our existing authority in Europe."
Founder Brian Littleton will remain in his position as ShareASale’s CEO.
Europe’s leading Affiliate Marketing Network is headquartered in Berlin and has more than 950 employees around the world. Founded in 2000, the company has branches in Germany, England, the US, France, Spain, Italy, Sweden, Switzerland, the Netherlands and Poland. In the UK and the US, zanox operates the under the brand “Affiliate Window”. In addition, performance agency eProfessional is part of the group. Zanox offers performance-based marketing supporting international advertisers from all industries in making additional revenues and winning new clients. Axel Springer holds the majority of shares in the company.