finanzen.net starts Business Insider Germany




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04.08.15

finanzen.net starts Business Insider Germany

To press release overview

New offer for digital business journalism in Germany: finanzen.net, Germany’s leading finance portal and a company of Axel Springer SE, brings the journalistic expertise of Business Insider, the largest business news site in the US, to Germany. Business Insider Germany will start in Q4 2015 as a German-language portal for business information and will be operated by finanzen.net.

The partnership brings together the successful news offering for business leaders from Business Insider with the expertise of finanzen.net in the German market. Business Insider pioneered a digital-native approach to business news that is social and mobile at its core and which is aimed at how today’s existing and up-and-coming business leaders consume and share information. 

Peter Schille, founder and CEO of finanzen.net: “Business Insider is a great success story and we are pleased to start a new German-language offering in Germany in cooperation with Business Insider. Our goal is to further expand the readership with content tailored to the German reader.”

Henry Blodget, co-founder and CEO of Business Insider: "Business Insider already has an extensive readership in Germany, so launching a German edition makes a great deal of sense for us. We see the unique opportunity to engage the next generation of business leaders who are consuming content in new ways. It’s exciting to see Business Insider continue to expand around the globe and we are thrilled to partner with the Finanzen.net team, whose track record of success in digital media is outstanding."

The new offer is marketed by Media Impact.

About Business Insider

Business Insider, the largest business news site in the US and one of the fastest growing news brands in the world, features a unique combination of reporting, video, photography and analysis. Founded in 2007, Business Insider reaches nearly 80 million unique visitors globally per month (source: Google Analytics). It has 39 million unique monthly visitors (source: ComScore, June 2015) in the US alone. The company has local versions in seven countries and over 300 employees worldwide. Business Insider also offers a subscription research service, Business Insider Intelligence (BII) that provides in-depth insight, data and analysis of the digital landscape, including e-commerce, payments, mobile, social and Internet of Things. In addition, Business Insider each year hosts one of the industry’s leading and most influential technology conferences, IGNITION.

In January 2015, Axel Springer Digital Ventures participated in a financing round of Business Insider. Through the investment, Axel Springer holds a minority share in Business Insider.

About finanzen.net

With more than 3.0 million unique users (AGOF Internet facts 2015-04) and 27.7 million visits (IVW 06/2015), finanzen.net is Germany's leading financial portal. Finanzen.net provides data on the current developments on stock exchange floors on each trading day. Realtime push quotes for indices, commodities and currencies round off the profile alongside information on shares, companies, certificates, funds and on the economic situation. Interactive tools for chart analysis, sample portfolios and personal news pages allow the users to individualize the offering. finanzen.net is a company of Axel Springer SE since 2010. finanzen.net also operates finance portals in Switzerland (finanzen.ch), Austria (finanzen.at) and Russia (finanz.ru).

Bianca-Maria Brandt Press Contact Axel Springer SE:
Bianca-Maria Dardon Mota

Tel: +49 30 2591 77641