kaufDA acquires MeinProspekt




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29.07.14

kaufDA acquires MeinProspekt

To press release overview

By acquiring MeinProspekt, kaufDA expands its reach and offerings as the retail industry's leading advertising partner for local digital brochures in Germany

Today, consumer information portal kaufDA (www.kaufda.de) announced the acquisition of 100% of the shares of the Munich company MeinProspekt (www.meinprospekt.de). kaufDA, an enterprise of the Berlin-based Bonial International Group (www.bonial.com), thereby expands its leading position regarding mobile, location-based digital catalogs and brochures in Germany.

"With the acquisition of MeinProspekt, kaufDA strengthens its position as a leading advertising solution for retail in the mobile and stationary internet. Thus it will be able to react more quickly to consumers’ changing information behavior in the future, and address these changes in an even more targeted manner," explains Christian Gaiser, CEO of the Bonial International Group and founder of kaufDA. "The user groups of the marketing lines of kaufDA and MeinProspekt complement each other perfectly. By bringing together our expertise and resources, we are able to offer our advertising clients even better fitting solutions with maximum reach."

"Both MeinProspekt and kaufDA are well-established in the market," says Michele Arcaro, CEO of MeinProspekt. "However, the potential of digital brochure advertising has not yet been exhausted by far. We will see substantial usage growth as well as displacements of advertising budgets in the future. Considering that, we are optimally positioned as part of Bonial International Group and partner of kaufDA."

About kaufDA

kaufDA is the leading provider of location-based brochure advertising over the mobile and stationary internet, counting more than 5 billion accessed brochure pages to date. More than 247,000 stationary retail stores from 12,000 German cities and communities are represented on its web portal.

Additionally, kaufDA also incorporates retailers’ offerings on major partner websites such as T-Online.de, RTL.de and Meinestadt.de. kaufDA counts German retailers, associated groups, brands and media agencies among its clients.

Founded in 2008, the company is majority-owned by Axel Springer SE. kaufDA is an enterprise of the Bonial International Group. The Group is headquartered in Berlin with additional offices in Chicago, Paris, Barcelona, Moscow and São Paulo.

About MeinProspekt

MeinProspekt is one of the leading companies in the field of digital brochure advertising over the mobile and stationary internet in Germany.

MeinProspekt makes above-the-line advertising like catalogues and brochures digitally usable to provide the customer with easy access to the various offerings of local retail businesses.

Advertising partners of MeinProspekt include the German retail industry, associated groups, brands and media agencies.

MeinProspekt is an enterprise of the Bonial International Group in Munich. The group's place of business is Berlin with additional offices in Chicago, Paris, Barcelona, Moscow and São Paulo.

Press contact:
Hendrik Lange

Tel: +49 30 2591 77651