yad2 becomes majority shareholder of Israeli job portal Drushim




  • zoom+
  • zoom-

03.09.15

yad2 becomes majority shareholder of Israeli job portal Drushim

To press release overview

yad2, a subsidiary of Axel Springer Digital Classifieds and the leading online classifieds portal in Israel, has acquired 70 percent in Saknai Net Ltd., the operator of Drushim (drushim.co.il). Drushim, which means “jobs” in Hebrew, is one of the leading Israeli portals for job classifieds. With the acquisition, yad2 strengthens its position on the online jobs classifieds market. This transaction marks the first acquisition of yad2 under the ownership of Axel Springer Digital Classifieds.

Andreas Wiele, President Marketing and Classified Ad Models at Axel Springer: “We are very pleased with the performance of yad2 since we became the shareholder of this great company. As one of the leading job classifieds portals Drushim represents the ideal complement to further strengthen our classifieds activities in Israel.”

Drushim was founded in 2006 and has built up a strong market position reaching a total of almost 1.5 million visits per month (Similarweb, June 2015). The company enjoys a broad customer base and offers more than 10,000 job listings. It is headquartered north of Tel Aviv in the city of Netanya and has 37 employees. 

Yavin Gill-More, CEO yad2: “Over the last few years Drushim has become a leading job board in the Israeli market. We are very confident that we can continue and accelerate the success story of Drushim under the umbrella of yad2.”

Yair Cohen and Dror Epstein, Co-Founders and CEOs of Drushim: “We are delighted to join the yad2 group. yad2 is the ideal partner to help our company reach the next level in terms of scale and operational excellence.”

About yad2

yad2 is the leading operator of online classifieds in Israel with a brand awareness of almost 100 percent. The company was founded in 2005 and today successfully provides listings for real estate, car, job and other online classifieds. yad2 has its headquarters in Tel Aviv and is part of Axel Springer Digital Classifieds since its acquisition in May 2014.

About Axel Springer Digital Classifieds

Axel Springer Digital Classifieds GmbH is a strategic partnership in which Axel Springer SE currently has an 85 percent shareholding and the growth investor General Atlantic a 15 percent shareholding. Its portfolio includes online job portals such as StepStone, Totaljobs, Saongroup, YourCareerGroup and Jobsite, real estate portals such as SeLoger, Immowelt/Immonet and Immoweb, the regional portal meinestadt.de, the car classifieds portal LaCentrale and the leading Israeli classifieds portal Yad2. Almost all the classified ad portals in the Axel Springer Digital Classifieds portfolio are market leaders in their particular segment.

Press Contact Axel Springer SE:
Michael Schneider

Tel: +49 30 2591 77644